[mikebenfield]

I always thought calling it Xbox One was the most bizarre choice in the history of branding and marketing. Given how common it is to retroactively refer to the first item in a series as "One" (Rambo 1, Rocky 1, Playstation 1, etc), it seems intentionally designed to cause confusion.

[selcuka]

This is beyond being bizarre. I have never owned an Xbox, and always thought that Xbox One was a re-release of the original Xbox, similar to the Original PlayStation -> PS One. I am hearing it for the first time here that it was a third generation device.

[Narishma]

I find that name even more baffling when the reason they apparently branded the previous one Xbox 360 was so that they wouldn't go against the PS3 with an Xbox 2. Somehow it was now fine for an Xbox One to go against a PS4.