Hacker News new | ask | show | jobs
by bcx 761 days ago
I am bootstrapped founder who built a B2B product that lives in the bay area.

I think your intuition is spot on, that living in SF is probably not the best way to save $$. That said, a few thoughts.

1) I'd recommend going somewhere where you can get coffee with your customers, so if you are picking a new location, being able to in person meet up with folks who are using your product and love it ... especially in the early days ... can make a difference between giving up on your dream and keeping going.

2) You can live cheaply in the bay area, but it's kinda of crazy. We did it with about ~30-50K - ignoring opportunity cost - 4 cofounders, no car, and more or less shopping at CostCo until we made enough $$ to pay ourselves anything. Rents have gone up, but I think it's likely still possible to get something off the ground while keeping cost of living low -- probably not living in SF though -- perhaps a suburb, or San Jose.

3) If you do plan on selling to startups, I doubt there are too many places where you'd be able to do as much door-to-door sales as you could in SF.

In short, I'd recommend picking location based on your target customers as #1 priority if your goal is to build a successful business.

If your #1 goal is to not work in tech again, and focus on your own stuff -- there are a lot of other places to live that are far cheaper, think -- a small college town somewhere rural -- you might have a 10-20 year runway if you have 2-5 in the bay area.

1 comments

Thank you! I'll definitely think on that. Honestly one exciting thing I'm realizing is that my customers could be any business in the 500k to 10m revenue range, which is why I'm having this question about staying in SFBA. At least until I decide to try and chase bigger ones (which might need me to have funding/more capital/people).
We're looking at picking up an entire building in Smalltown, Oregon and commuting to meetings from BC to San Mateo. Glad the country has been farting around instead of building high-speed rail...

Getting out of metropolitan areas to look at old brick buildings reminds me of Hunters Point right before the dotcom boom. Floorspace equals freedom and opportunity, and it's all really cheap if you can plan ahead and swing a hammer.