[__MatrixMan__]

We could make it a little less bad by not treating fact checker content the same as the content that it refers to. Google news has a "fact checking" section at the bottom as if it were the same sort of thing as "entertainment" or "science".

If you could subscribe to somebody's fact checking work, it could appear as annotations on the original content that was being checked. You could then either delay that content from showing up in your feed until it was checked, or you could subscribe to retraction related notifications which could be filtered based on whether you browser thinks you actually saw the retracted thing. We could divert some ad revenue to fact checkers (the checkers could be chosen by the users, as a browser setting, and communicated to the ad).

I'm not confident that the protocol that I'm designing for this is any good, but I am confident that the problem won't get any better until we design some kind of protocol for it and bake it into the web at a fundamental level.

And yes, you should do it for yourself also. But there's no reason to do that in a vacuum.