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by simple10
753 days ago
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Agreed on Google Search Ads. I've run a lot of pre-launch campaigns, mostly for e-comm and SaaS products. Meta ads is still the best way to go if you're going the ad route. YouTube is 2nd best option if you're good at making videos. For growth hacking, Producthunt and Facebook & LinkedIn groups can work. For SaaS, LinkedIn ads can work if you really know your audience and know how to run ads. Cold email also works well for SaaS if provide upfront value and not spam people. But Google Search Ads is highly competitive and lots of bot traffic. IMO, it's best for retargeting during pre-launch. |
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