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by Pet_Ant 768 days ago
It needs to be teased not given away.

> If music be the food of love, play on; > Give me excess of it, that, surfeiting, > The appetite may sicken, and so die.

The point is actually to suggest sex. Keep you aroused, but not let you finish.

Imagine, if Budweiser ran a brothel and buying their beer actually got you laid. You'd get laid, forget about sex for a while, and the association between the beer and sex would not entice you to buy the product.