Anyone or anything at all is probably the first steps, which we still don't know how to do - even conceptually.
But the first real target would be alignment with the creator of the AI, and the goals an values they set.
That is: Alignment with humanity/society as a whole is even further away. And might even be considered out-of-scope for AI research: ensuring that the AI creator (persons/organization) is aligned with society might be considered to be in the political domain.
That is: Alignment with humanity/society as a whole is even further away. And might even be considered out-of-scope for AI research: ensuring that the AI creator (persons/organization) is aligned with society might be considered to be in the political domain.