It's £4.99 or £9.99 per month. Most people probably spend significantly more than this for their iPhone contract, data and so on. Unlimited music for this price is a steal. Pony up, or put up with the ads.
Did you read the article? It addresses that in the very first paragraph. Spotify breaks the mute button and this fixes it. It's not a matter of removing all ads or screwing over Spotify.
What? Nothing is broken. They don't let you mute ads, because they're ADS. This is the intended behaviour. If you don't like it, pay. Of course it's a matter of removing ads, your post details how to silence them when Spotify have built the software to not allow you to mute.
Of course I read your facile little article, and I stand by my post completely.