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by mag487
5130 days ago
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Not trying to defend the viability of FB ads here, but this analysis seems a little shallow. Falling within a certain demographic may not "make" you click an ad, but the same could be said of performing a search on Google. If circumstance Y makes one want to buy a product, then as long as falling within demographic X is correlated with being in Y, targeting X could be a good idea. It is (obviously) the reason why toy commercials air during children's shows and not during basketball games. |
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