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by ben_w 762 days ago
> Our estimate is only about 20% of citers read the original

Oh no

That's basically the same as the percentage of people who read news stories when responding to or sharing the headline

1 comments

Really we do have numbers on that?
Here's an irony for you:

This link: https://insights.rkconnect.com/5-roles-of-the-headline-and-w... says "Only 22% only read the headline of an online news story, according to data from the Rueters Institue for the Study of Journalism."

But following the link to that study gets me to https://reutersinstitute.politics.ox.ac.uk/sites/default/fil... which… if it supports that claim, I can't seem to find where :P

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