[kahawe]

You fail to realize that they might very well be in a position where nothing but costs and liquidity matter, no matter how much great work you are doing there and how beneficial it might be for them in the long run. And no, this doesn't necessarily tell you anything about how they might be on a "decline". It is not uncommon to have companies declare chapter 11 despite filled order books.

Your suggestion of opening up the conversation is good but maybe you can collect some better suggestions or ideas than just basically praising your own work or product to them. Avoiding a reduction of your price but offering them some sort of cut instead is one idea.