[oldprogrammer2]

Innovation doesn't always mean new products, sometimes it means making the current ones better. In the case of laptops, tablets, phones, and smart watches: thinner, lighter, more power, and longer battery life are the innovations most people want. In support of that, Apple Silicon was an incredibly important innovation that was not even mentioned once in the article.

[itsoktocry]

Isn't this exactly what they are doing? 99% of buyers don't need thinner, lighter or more powerful devices. Maybe battery life, but even that's getting pretty good.

These things are nice to have, but no one is going to go by a new iPad pro because it's 0.5mm thinner and 20g lighter. As far as power, normies aren't even approaching the limits.

[mcphage]

> but no one is going to go by a new iPad pro because it's 0.5mm thinner and 20g lighter

You're right, but these aren't products designed in isolation—the engineering required to make devices thinner and lighter is used in both iPhones and iPads... and then can be utilized in new products like the Apple Vision, where it is currently too large and too heavy.