[diminish]

Сompanies have their reign and they die; it's inevitable. (But CocaCola didn't yet die). The problem seems to be that people's fate are too much tied to the fate of their company. Each company can be seen as trial of a business model or product idea; they monetize the idea to the full limit and then they go down.

And each death seems to be a birth for another company; look at Apple's profits and Samsungs growth.