Apple is considered to be seriously lagging behind in ML. Just his name alone is probably enough for the time being - They can give him his own lab to do whatever he wants. Ilya will attract enough talent, at least some of whom will be willing to take up responsibility over commercial stuff in the coming years.
They do participate pretty heavily in ML research from what I've seen. To continue your metaphor, they try to invent as many gold digging techniques as possible which exclusively work with their own shovels and buckets.
Apple is considered to be seriously lagging behind in ML. Just his name alone is probably enough for the time being - They can give him his own lab to do whatever he wants. Ilya will attract enough talent, at least some of whom will be willing to take up responsibility over commercial stuff in the coming years.