[prawn]

The experience for anyone not in a major US hub (?) is pretty horrible. All I get is:

"The Best Date Ideas No dates here yet...why not add one?"

And no real suggestion why I'd want to add one.

I didn't realise the content I may or may not see would be location-specific until I came here to read the comments. Instead of "Why not add one?" you could have:

"There are no date ideas yet for your area. Do you have a few minutes to tell us about a great date you've been on in your city? Alternatively, have a look at date ideas for New York or Los Angeles to see how Charm Genius works."

(That said, even searching for New York and looking at the site then, I still didn't know what to do - not much seemed clickable.)