[iamthirsty]

> It was loads better than Google+, which we had tried before.

Most platforms were objectively better than Google+, but it's original implementation (with the drag-able 'Circles') will always be the most missed social network, in my view.

It's transition to small-business focus and then eventual shuttering will always be, in my opinion, the loss of the only truly whimsical social network by a large company. (Path was equally awesome, but the web version basically never rolled out and it died a sad death as well.)