[afavour]

It still feels like very early days, Apple has plenty of time.

Also a key difference: Google, OpenAI etc. place a lot of value in selling these AI services to third parties. So they have to hype up their offering, constantly talking about what's coming around the corner, etc. etc.

By comparison I think Apple will be very content to have an entirely closed AI ecosystem that you automatically get when buying one of their devices. They don't have to sell it in the same way.