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by feoren 763 days ago
It's pretty, but it doesn't look cyclic to me. It looks like "throw everything in this pit in the middle, where nothing can leave." The "cycle" part is important in recycling! I actually prefer the U.S. recycling logo.
3 comments

The negative space makes the cycle. The green arrows represent items going to a central location to be recycled, while the white arrows represent them going back out into the world.
The genius of the logo is similar to the genius of the FedEx logo: you have to look at the negative space to see the arrows heading back out.
There are arrows pointing out.