[red_admiral]

As far as I can tell, this is about collecting aggregate data - they say at the country level - for example "U.S. users search a lot more for 'government' but less for 'education' than Mexican ones". This particular initiative doesn't seem to be about profiling individuals. And, of course, you can turn it off (even if you're not in a country covered by the GDPR).

If you want to do some kind of high-level data collection, this seems like a fairly ethical way of doing it? It's certainly better by miles than what all of chrome, android and edge have been pushing recently.

I have firefox suggest turned off on my machine (at least the one I have firefox as my main browser on), but that's just me.

[mrob]

The ethical way of doing this is opt in. It could be done like Debian's Popularity Contest[0], where you're offered a chance to install the data collection software, with the default being don't install. Firefox could do this with an extension.

[0] https://popcon.debian.org/