[nemeth]

> Seems that Sidekick and Kin are counter-examples to that statement.

Microsoft threw away the working Sidekick OS and re-built it from the ground up on Win CE so that they could brand KIN as a "Windows Phone". So isn't that really a perfect example?

[astrodust]

Exactly. Sidekick was thrown into the trash before the customers even knew it, and Kin was pitched into the dumpster before the launch party was even over.

The only non-Microsoft brand to come out of Microsoft is, curiously, the XBox.

[herval]

Isn't it the "microsoft xbox"? I mean, everyone knows it's microsoft's (and it's printed on the game boxes)... No?

[easp]

Huh? Sidekick was a well established preexisting brand.

[astrodust]

Yes, and they threw it out. It's Microsoft or the highway.