[CuriousCosmic]

Sure but your average user isn't sticking around for that. At least on Bluesky, Twitter, and Mastodon.

The average user doesn't really post all that often. They don't even necessarily retweet or like posts that often.

The average user is consuming content produced by your "high quality content" users. The artists, musicians, youtubers, streamers, journalists, blog writers, podcasters, and other types of content creators. They are the actual value add to the platform. The make content that the average user cares about consuming and maybe the average user pitches in their 2p here or there.

There are other types of users of course but by and large, you are going to expect that your average user is mostly consuming instead of contributing. Some platforms (like instagram) may encourage users to post their own content for their close friend groups but platforms like bluesky aren't really about that in practice.

[petre]

IG is like mostly ads and product placement mixed with user content now. In fact it encourages regular people to do product placement, even if the actual product is a tourist destination.

[CuriousCosmic]

Yeah. They built their platform as a close interpersonal platform ala facebook but much like facebook it's largely devolved into a wannabe tiktok-twitter amalgam.