[Thorondor]

To prove that it's possible to buy ads targeted on microphone audio. If this kind of targeting was really as widely available as the article implies, a journalist would be able to do it fairly easily and write an article about it.

[echoangle]

But how would you know how the targeting was done? You place an ad and it gets a lot of clicks because it was targeted accurately (for example by using microphone recordings). You look into the dashboard and see a high click rate. What’s your story now?