[CM30]

Hmm, while the advice is mostly presented as relevant to startups, I kinda wonder if this is also an issue in other aspects of life and business too.

Like say, having a side project or hobby. If you try something and find you both don't enjoy it and fail miserably at it, that's probably a sign it's not the right thing to be doing. If you try and succeed beyond your wildest dreams, then you'd continue.

But if you're in the middle and become moderately successful, then what (as the article says)? Do you see that as a sign you've made the right decision and should continue? Or a sign that you'd be better of trying something else?

It's all too easy to take it as a sign that "things will work out if I keep going down this path" and plow weeks/months/years into something that may not pay off in the end, or be best suited to your talents and interests.