| Since I hate dark patterns, I likely did not do a good job of explaining. I am saying to show someone a quick summary of what a demo would have (in seconds to earn more seconds to invite them to demo. From an onboarding perspective, the goal is to remove friction for the user. First at a feature, cognitive, and then emotional level. How to do this can be used for good an bad. Demos are great. What I'm talking about is the thing that compels them to try it out, rather than "I don't really get what this does, an I'm not sure if I want to invest my time in yet another thing to be dissapointed", for example. Demos take more time than a quick animation that shows step 1,2,3. Conveying the ease of how it can work for them, to help them understand how the features can help hem, as well as address any existing is a simple call to action to get the features in front of them in the precious first few secons an ensure that communication is being improved |