[abakker]

Indeed. It's almost like the original article is clickbait :) The problem is that we have a term for what he's describing already - diminishing returns. For some of these "mediocre successes" you may find that your business is already down the optimization curve on some choices, but, having done a test and found a signal to improve, why not?

After all, pretty much all of writing, music, product design, prototyping, etc. is iterative. It's a purely investor mindset that would have you think that small optimizations do not pay back. Having that mindset in creating something is a great way to give up after one draft of a good idea.