|
|
|
|
|
|
by new2this
764 days ago
|
|
|
I've built a few sales team for early stage startups, and invariably the question comes up: "Inbound sales is working. Will outbound sales work?" The successful experiments I've seen look like this: hire 2 SDRs at the time, focus them exclusively on outbound, then measure their results to identify the CAC. Then, you can make a call if that CAC is something you want to scale. The failed experiments look like this: the founder doesn't want to invest too heavily in something that might not pay off, so we hire 1 SDR and they have to commit 50% of their time to following up on low quality Marketing leads. It's not so much about the number itself, but more about the experiment design that will give you clear results |
|
|