[memset]

Just to address this comment chain: loom does make it easier to do screen recordings and demos, and additionally has features like timestamped comments and notes and sharing functionality.

The target customer is a business who is making demo videos and needs these kinds of tracking/collaboration/commenting features.

Folks interested in open source maybe want a better offering, don’t want to be locked in, want more favorable pricing, or want a self hosted version.

As someone who has used loom, the value proposition is clear from the title without even going to the website.

[gmueckl]

It wouldn't hurt if the key sentence from your first paragraph was in the top two paragraphs of the landing page.