And the person who downloaded the app did it because they were thinking about their partner and their relationship. It's the example that others have mentioned of writing a reminder in a calendar to buy some flowers, or scheduling an email with a nice message; but instead of flowers or an email, the romantic gesture is going to be something unknown, and I suspect that's half the fun of an app like this. It's still got the same intent though – "I love my partner and I want to do something fun/romantic for them."