[neilv]

It might be inappropriate or disallowed to use the name of the institution in separate commercial promotion.

But mentioning Scandinavian seems savvy. If they hadn't said they were Scandinavian, I would've assumed the startup was totally full of poo, because many of the signs thus far look like stereotypical US techbro sociopathy. If I had that reaction as a US techbro myself, then presumably some Europeans they might be speaking to (as prospective investors, hires, or users) would also have that reaction.

[Joakim_Habekost]

Thank you for answering for me. And yes this is the case, the contracts with Scandinavian Universities are very slow and heavy. But the process has started.