[jacknews]

For an entire family, maybe so, but let's not confuse fast food for that rare gourmet meal experience.

It's niche is good value convenience food for those on-the-go, and cheap enough for kids parties etc.

If it's now premium prices, local options are likely to be way better. I mean I'm not in US, but there's absolutely no way I'm paying $12 for a mcdonalds quarter-pounder-and-cheese - I remember them being famously under $1 and thus a great car snack on the way to a meeting or whatever.

And in case this is their intent, I really don't think the chivas regal effect can apply in this case - that's reserved for when the average punter can't really discern quality.