[h2odragon]

My cynicism is directed at the fanbase, for ever having believed Apple also believed in the value of art.

I do beleive in the value of art, and find the "run it in reverse" symbolism of the fan edits a much better idea. they shoulda done it that way.

As to the actuality of filming the destruction of instruments ... It's a sad truth that not all musical instruments are loved, or kept in good repair, or economically viable tools any longer. I understand how it can fell like putting a puppy down, but then again, sometimes it's necessary. Had I been called upon to make such an effect happen I'd have collected pawn shop trash and made it shine like fake food.

Finally, especially given the derivative works, can we argue that someone at the ad agency that produced this was also producing art? we may not like it but they might have truly thought this vision worth sharing.