[hollowdene]

On the one hand, gaming is one of the few industries where generative AI can have a big impact on producitivity today. It's easy to be cynical, but used well it could reverse the trend of excessively expensive AAA game development.

On the other hand, who would trust the CEO of EA / EA in general not to do all the wrong things with AI to save a buck.

TL;DR: Generative could help a lot, but big publishers will use it the worse ways possible.

[squigz]

I don't trust EA, no, or many of the large publishers. I do, however, trust many small- and medium-sized publishers, and particularly indie devs/publishers.

In short: I trust the industry at large to adapt properly.

(As others have pointed out, there will be growing pains)