[cbrozefsky]

How many companies need netflix scale? A handful. So much of life online is not massive scale to general public streaming video with minimal latency.

The cloud centralization in massive data centers is like CAFOs for computing.

[jedberg]

I think you're missing the point. Even a company with that scale and resources has a hard time handling distributed systems. Even huge enterprises still use one datacenter because they don't have the talent and/or desire to do more than one.

So expecting everyone to solve those hard distributed systems problems is untenable. That's why everyone is centralizing in massive datacenters.