[paulpan]

This exactly. There are many other ways to express "squeezing into one" but both bizarrely and shockingly Apple (or whichever ad agency) went for "crushing with hydraulic press" instead. How did everyone miss on the negative undertone before this ad was released?

Could be extrapolating this incident too much but it feels it encapsulates the transformation of Apple from this quirky, unconventional upstart into a monopolistic leviathan the past 2 decades. There's also a sense of hubris at suggesting your single electronic device can replace all those creative tools.