[xyzwave]

Maybe the average technologist, but for anyone who understands Apple's culture and history, your claim is not just inaccurate, but opposite of the truth.

Steve Jobs addressed this exact point during a 2011 keynote [0]:

> It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

0. https://www.youtube.com/watch?v=KlI1MR-qNt8

[malcolmgreaves]

That company is long gone now.

[darkhorse222]

The AirPods show a thoughtful commitment to the human experience. The Vision Pro also demonstrates a focus on the human and social experience.

Where they have lost their vision is in the iPhone and Mac lines which are simply so profitable that there is no reason to mess with a good thing.

[hot_gril]

Blocking out the sound and sights of real life with something digital is not what I call a thoughtful commitment to the human experience.

Hardly anyone seems to remember how the iPhone used to be small enough to fit in one hand or in any pocket. As people became increasingly addicted to phones to the point of having them outside the pocket more often than not, bigger phones made more desirable, but Steve Jobs insisted on keeping it small. He said nobody wanted a big phone, but since it was obvious users did want it, I'm wondering if there was another reason. He died, then a few years afterwards, Apple released the larger iPhone 6.

[wiseowise]

As if Apple then is the same as Apple now.