[7ewis]

I expect the majority of people really aren't bothered about this though - just a vocal minority, so although maybe a bad ad for some, I expect the benefits of the publicity of this ad far outweight the downsides.

I wouldn't have paid any attention to a new iPad launch or known that it was the thinnest one yet, without this 'bad' press.

If anything, I'd say I'd be more likely to purchase a new iPad as a result

[zachthewf]

The publicity might be a short term win but there is a dangerous narrative for Apple that it feeds: that they are no longer a design-obsessed company that prizes art and creativity and channels that obsession to build the best products.

[eastbound]

Also: Products version 15 are boring and the only way it generated awareness was through bad press, not features.

[naravara]

A vocal minority of artists and creatives who are precious about the tactile and aesthetic experiences of using the tools of their trades could also be called “Apple’s target market for the iPad Pro.” So Apple would definitely need to care about the sentiments their ads engender.