[lvnfg]

Imagine an ad for a virtual puppy game using hydraulic press to crush real dogs, showing closeup of twisted broken head and blood splashing on camera and all. Surely you can understand why most people can get very upset seeing that, and dog owners in particular can feel like their soul is being crushed?

Well, artists and musicians can have as much emotional attachment to their tools as pet owners to their pets. To most people the ad is only slight disturbing, but to the artists (and the nostalgic) it’s soul crushing. That’s why Apple is apologizing: they’ve offended their core market.

[sneak]

I cannot fathom how one can compare crushing inanimate objects (commodity ones, at that) to murdering living things.

Even then; we regularly celebrate movies in which human beings are depicted as having their brains splattered out of their heads (The Departed won best picture), so I’m not sure where the basis to complain about depicting even murder in video art comes from. Not everyone likes puppies; pretty much 100% of everyone loves at least some humans.

[lvnfg]

Sure. I'm not claiming that everyone must find the ad disturbing, just that the ones who do tend to feel much more strongly than those who don't, and their feelings tend to not to be dismissed as hyperbole by the general public. I chose puppies as example since many people love dogs, but you can just as easily substitute your favorite objects / animals here.