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by discopicante 763 days ago
I'm wondering if this is a consequence of employing your own internal ad agency – maybe you are at risk of being out of touch with the audiences you are looking to reach.

Apple ads (created by TBWAChiatDay) used to be part of the Zeitgeist: 1984, Think Different, iPod silhouette, Mac vs. PC, etc. Now the only Apple ads that people talk about are the cringiest of the cringe: this iPad ad, the 'Mother Earth' bit from last year's iPhone/Watch keynote, etc.