[mort96]

Can confirm. I reacted negatively to the ad (in a "this ad causes emotions which the creators absolutely does not want an ad to cause" kind of way), and for me it's all about the imagery and symbolism. I hope and assume that the destruction is primarily CGI, but the visuals of destroying positive "soulful" things like instruments and replacing it with a lifeless slab of glass just doesn't sell the product to me.

In fact, I think this would have been an excellent art piece if the message was "heartless tech corporations want to destroy the good things in life and replace it with a cold slab of glass".

[pantulis]

At first I had a negative reaction. Then, looking for comfort, noticed that the video is mostly CGI. But then again, I felt the same. It is what you say: the image of destruction of beautiful objects is bad per se, it's not what the objects are, it's what they represent.