[supriyo-biswas]

Exactly my thoughts - this ad does very little to invoke the desire for the product, unlike many other Apple ads.

It's not like Apple has forgotten how to make such ads - the recent one for iPhones with family members asking to not be let go while the owner tries to delete photos represented a familiar experience of people trying to free up storage, and how they wouldn't have to do that if they bought a new iPhone.

On the other hand, this ad just shows stuff being destroyed, just like some of those useless Youtube videos which shows perfectly usable stuff being destroyed under the pretext of "ASMR" or whatnot. Not only is it very difficult to watch as someone who didn't have a lot of money and was taught to make careful use of it from an early age, it just invokes negative vibes, as if possessing a musical instrument is something to be ashamed of.

[whywhywhywhy]

Their marketing team has been missing the mark for a while. The “big and bigger” billboards with people in the distance holding up phones to the camera with a giant hand tiny body look feels like something Samsung would have done in the early 10’s

[vorador]

Also the ad where mother nature visits apple park to check in on their green targets. Did she park her car at their huge garage too? (https://archive.curbed.com/2017/4/13/15274024/apples-new-cam...)