[rjb]

The video is too professional and very dry. Show the app being used with some really clever use cases, people having a good time passing their creations around. Sell the emotional side of it, not the utility.

One suggestion, your examples photos should have people in them. I am much more inclined to share a photo of a creature about to chomp off my girlfriends head than of saucers flying over Chicago. People mostly use their camera phones to take group photos and portraits, so I think it will help creatively dictate what images you will offer.