[equark]

Frequentist statistics is about determining the repeated sampling properties of a procedure/statistic/estimator. It's about evaluation not estimation. "Optimizing \theta" or whatever you're envisioning is just one possible procedure you might be interested in evaluating. You can use the repeated sampling properties of your procedure to do frequentist inference or to evaluate other properties like unbiasedness, consistency, risk, etc. Typically the goal is to find procedures that have "good" frequentist (repeated sampling) properties. Most Bayesian-inclined statisticians would tend to argue that many frequentist properties are not important to applied data analysis or optimal decision making.