[_carbyau_]

I think I am a native speaker - Australian, is that "native" English? But I digress... - and I couldn't spot the error. I was going to write the same as your comment.

Maybe the fact that english is so damn flexible with so many exceptions and patterns I just saw what was intended and rolled with it without even registering?!?

The top comments are going nuts over "it's" ?!? Really? I didn't even blink.

When the top comments talked about the error I reread the line a few times and saw zero issues with it.

The words flowing out of my brain say it is a "referential possessive" IE "it" in this case refers to the last noun referenced, and it has a singular relationship bound to the creator.

Yes it reverses the traditional concept of ownership (normally the creator owns the product) but that is the whole point - the website seemed to have a life of it's own and has been a burden/boon to the creator these past many years - so who really owns who in that relationship?

[_carbyau_]

So yeah, looked up the Its vs It's and supposedly it should be its. But I honestly still understood perfectly what it was conveying so I'm fine with it either way.