| This is missing the fact that the stainless steel from the ultra-durable umbrella is also easy to recycle. In fact, steel is far easier to recycle than any kind of plastic. Also, the whole work seems to skip over the huge problem of insufficient customer information: There is a remark in there, that lots of people (about half) seem to choose the ultra-durable umbrella, rather than one of the less resource-intensive ones. The reason for this imho isn't that people don't care about the resources. It is rather that everyone has been conditioned to assume that products are crappier than specified. People do not and usually can not know how durable each product they are offered will be. And buying something ultra-durable-seeming at least gives you a chance at a decent product lifetime. All the rest is usually crappier than expected. One reason is that the environmentally friendlier alternatives are often also materials of lesser quality. E.g. recycled plastic degrades and is more brittle than "fresh". The other reason is greedy manufacturers, saving on necessary materials, making products less durable. And maybe intentionally building in weak points, limiting lifetime to sell more stuff. |
Longevity doesn’t always mean making everything out of cast iron and stainless steel. It can mean making the thing repairable using cheap and available parts.