[tdr]

I think he is referring here to setting the priorities straight: focus on growing the business and what people want/appreciate; code only the most important part (the entrepreneur himself)

Also, this reminds me of the "nail it, then scale it" approach. Don't focus on scalability when you don't have customers.

[d4nt]

Exactly, I recently had a startup with approx 0 users try to recruit me by arguing that building the web app was "programming 101... we need someone who can architect for massive data volumes". I didn't take the job. That kind of attitude is going to cause them serious issues.