[dbshapco]

The power of narrative made personal. If we aren't plucked chickens we are storytellers. The venue and media have changed, from oral tradition around a fire to photons sliding down fibers and fingers dancing on keyboards.

Narrative is a powerful and primitive force for humans, how we've always sought to impose structure and sense on events, from history to religion, to the mundane everyday and the trip abroad. Our brains crave narrative and invent it in a vacuum or as the interstitial bond between disconnected random events.

We can now own our public narrative and mythologize a heroic and extraordinary existence divorced from banal reality of paying bills and waiting in queues and going to the washroom and changing lightbulbs. Only the highlight reel makes it to prime time.

Social media are campaigns to seize control of narrative, to bring structure and synthetize relationships, to make sense of the world.

Predates print and electronic media, predates recorded history, a paradigm shift through Mcluhan's lens (always preferred his precursor, Innis).

Fascinating on a meta level, this comment being an example of its own thesis.