[benatkin]

This blog post seems a bit lazy, and lacking in true references (a link is better than nothing but still isn't a great way to cite a source). It raises a good point, but I'd much rather read an article or book that used proper references and made a stronger point. I think the book that kawera linked to might do that.

[ricardobeat]

Agreed, it's missing context.

My graduation thesis was around this subject. The book "The Experience Economy" by Pine & Gilmore is a great start and generally regarded as the origin for the idea of experiences as products: http://www.amazon.com/The-Experience-Economy-Theater-Busines...

A couple interesting articles:

http://www.experience-economy.com/wp-content/UserFiles/File/...

http://www.adaptivepath.com/uploads/documents/apr-005_busine...

[stfu]

Well, I would argue that this performance based view has been at least around since Goffman's "The presentation of the self in evereryday life". Management research has already been paying close attention to this subject by the strategy-as-practce research approach, not to mention critical management/organization research. But this is definitely an exciting area with very interesting work coming of of that direction.