[philistine]

I wouldn't call the comparison to A11 disingenuous, they were very clear they were talking about how far their neural engines have come, in the context of the competition just starting to put NPUs in their stuff.

I mean, they compared the new iPad Pro to an iPod Nano, that's just using your own history to make a point.

[FumblingBear]

Fair point—I just get a little annoyed when the marketing speak confuses the average consumer and felt as though some of the jargon they used could trip less informed customers up.