My impression was that much of Bluesky’s excitement came from it being the next big thing, from the guy who made Twitter!, which you and I know isn’t accurate, but that’s how a lot of its headlines and blurbs appeared to me.
Tbh, most of the media coverage of it has been "this is the Twitter replacement where we, the journalists, are going, and therefore it is the best Twitter replacement"; if anything I think the Dorsey association was seen as a little embarrassing.