[anileated]

Remember that we are talking about small developers.

Yes, Adobe, Microsoft or makers of viral AAA games absolutely benefit from piracy (that’s why they have actually tolerated it for decades): it helps their software penetrate the market and get more users hooked up on their ecosystem. However, to John Doe’s lifestyle business of a couple small niche or utility apps each lost sale is bread off the table.

In addition, piracy on iOS is great for major providers who do subscription services (a device where you can pirate means a device with more users, and more users means more monthly revenue).

Again, the people hit the most are the above-mentioned small time John Does.