[creato]

What is the alternative here? The default search position is very valuable. If Google didn't pay for it, someone else would. Should Apple auction it off but disallow Google from winning it? That seems maybe OK I guess?

Should Apple take it for itself and build a search engine? Ironically, this seems like it would make Apple guilty of exactly what many antitrust arguments decry at the moment: a company leveraging its position in one area to give itself a boost in another.